September 2014

Viewing posts from September , 2014

This Is The Life

Everyone loves a great story.  In fact, storytelling has become the next big buzzword in professional circles, and some folks even believe that storytelling is the number one strategic business tool in the market today. The Journal of Marketing Theory and Practice recently conducted a study on brands’ use of plot development in their commercials and found that regardless of the content of the ad, it was the structure of the content that people were really attracted to.  
Read More