Why I Ride Case Study

WHY I RIDE Episode 1


OBJECTIVE

To help Esurance reach the motorcycling community and raise awareness of insurance coverage through genuine, story-driven content that directly relates to riders and their culture.


CREATIVE PROCESS

By focusing on the unique riding experience and the nuances of motorcycle culture, we chose to illuminate the the special bond between rider and motorcycle. In profiling individuals with highly personal stories, we were able to delve deeper into the true spirit of riding, uncovering a universal human experience.

www.esurance.com/whyiride


ACHIEVEMENTS

300,000 views and counting. Over 6,000 (positive) comments. Microsite became the 9th most successful for Esurance with an average time on site of 4:11.

Write-ups/Blog posts from well-trafficked sites such as Silodrome, Fuel Press, Whiskey Grade and Eat Sleep Ride; and was awarded a Vimeo Staff Pick and an official selection at The Motorcycle Film Festival.

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ENGAGEMENTS

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CONTINUED SUCCESS 

With the launch of Episode 2, we continue to grow our audience and inspire riders from all over the country. Currently Episode 2 is above 300k views and ranks the most popular video on the Esurance YouTube page.

WIR_Ep2_PicTease


 

Renovo-Case Study

RENOVO COUPE


OBJECTIVE

To build a successful video campaign for Renovo Motors, targeted to high-performance car enthusiasts, potential investors, and industry leaders to coincide with the launch of a new brand and electric-vehicle, the Renovo Coupe.


CREATIVE PROCESS

To clearly differentiate the Renovo coupe from the common perception of other electric vehicles, It was necessary for us to showcase the raw performance and unique sound of their innovative electric supercar.

www.renovomotors.com


ACHIEVEMENTS

200,000 views and counting. Write-ups/Blog posts from well-trafficked sites such as Top Gear Jalopnik, The Verge, Engadget, Hypebeast, and Devour.

 

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DSG_CaseStudy

DICK’s Sporting Goods – Running 2014

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OBJECTIVE

To engage with an active, athletic-minded audience using interactive, high quality video to showcase running products in a unique way.


CREATIVE PROCESS

Leveraging video for the entire experience allowed for more impactful customer immersion and a greater focus on the energy surrounding the sport of running, ultimately celebrating the people who run, and the products they wear.

Watch the full experience here: www.dsg.com/running2014


ACHIEVEMENTS

Received the Favourite Website Award for Site of the Day

May 16th, 2014

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CONTINUED SUCCESS 

With each new campaign we continue to gain recognition and awards online for our unique use of video and ecommerce storytelling.

Baseball 2014Woman’s Fitness 2014

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