To engage with an active, athletic-minded audience using interactive, high quality video to showcase running products in a unique way.
Leveraging video for the entire experience allowed for more impactful customer immersion and a greater focus on the energy surrounding the sport of running, ultimately celebrating the people who run, and the products they wear.
Watch the full experience here: www.dsg.com/running2014
Received the Favourite Website Award for Site of the Day
May 16th, 2014
With each new campaign we continue to gain recognition and awards online for our unique use of video and ecommerce storytelling.