14 Sep 2014

Why I Ride Case Study

OBJECTIVE To help Esurance reach the motorcycling

14 Sep 2014

WHY I RIDE Episode 1


OBJECTIVE

To help Esurance reach the motorcycling community and raise awareness of insurance coverage through genuine, story-driven content that directly relates to riders and their culture.


CREATIVE PROCESS

By focusing on the unique riding experience and the nuances of motorcycle culture, we chose to illuminate the the special bond between rider and motorcycle. In profiling individuals with highly personal stories, we were able to delve deeper into the true spirit of riding, uncovering a universal human experience.

www.esurance.com/whyiride


ACHIEVEMENTS

300,000 views and counting. Over 6,000 (positive) comments. Microsite became the 9th most successful for Esurance with an average time on site of 4:11.

Write-ups/Blog posts from well-trafficked sites such as Silodrome, Fuel Press, Whiskey Grade and Eat Sleep Ride; and was awarded a Vimeo Staff Pick and an official selection at The Motorcycle Film Festival.

WIR_Achievments


ENGAGEMENTS

SocialChatter


CONTINUED SUCCESS 

With the launch of Episode 2, we continue to grow our audience and inspire riders from all over the country. Currently Episode 2 is above 300k views and ranks the most popular video on the Esurance YouTube page.

WIR_Ep2_PicTease


 

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