Introducing The Renovo Coupe
14 Aug 2014

Introducing The Renovo Coupe

It’s an exciting time to be alive!

14 Aug 2014

It’s an exciting time to be alive!  All across the world, technology is changing the ways we interact with each other and our surroundings. From the mundane to the profound, technological innovation has shaped an entire era of human development, and there’s no sign of it slowing down.

This is especially true in places like the San Francisco Bay Area, where technology is the industry, and it encompasses nearly every aspect of our day to day routine.Trying to navigate an intricate landscape that is built on continuous change can be a daunting task, but staying abreast of current trends in cultural evolution can be beneficial – especially in our line of work. Therefore, we find it important to keep our ear to the ground, and always be on the forefront of new happenings in the world of high tech.  For instance, back in 2012, we had the distinct pleasure of working with the makers of Boosted Boards – the world’s lightest electric vehicle – on a promotional video for their crowd-sourcing campaign.  As huge fans of the product, we were proud to champion these local heroes and innovators in electric vehicle technology. Needless to say, the project was fully funded, and Boosted continues to be a leader in the world of lightweight, portable, transportation.


Today, we are extremely excited to announce our involvement with another innovative Bay Area company that is revolutionizing the electric vehicle. Renovo Motors, located in the heart of Silicon Valley, is an Automotive engineering company that up until this week has been shrouded in secrecy. Comprised of members in the Silicon Valley tech industry who have drawn from their previous experiences building businesses, technology, and products here in California, the team behind Renovo has combined their unique skill-set with their passion for the automobile industry to virtually change the world of Automotive as we know it. Now, after the revealment of the most technologically advanced electric-vehicle power-train to date, it seems that they have done just that.  The Renovo Coupe, Renovo Motors’ flagship all-electric high-performance product that was unveiled today at an exclusive Pebble Beach car show, is a gorgeous reimagining of a classic American icon.  If upon first glance, you noticed that this car looks a lot like a 1964 Shelby Daytona, you were not mistaken.  However, this is not a kit car.  The body of the Renovo Coupe is a serialized, custom built, Shelby made, exterior with a custom chassis that was designed exclusively for this drive-train. While familiar in appearance, the exterior of the car is the only feature that will remind you of the past. Everything underneath the hood of this beautiful beast reflects a whole new level of cutting edge technical innovation, and futuristic precision-based engineering the likes of which has literally never been seen before. If this sounds like something out of a science fiction novel, it’s not. This is the new state-of-the-industry, and it’s going to change the way we think about electric vehicles from here on out.


We knew we’d have a fun time working on this project with the gang at Renovo.  As tech and auto buffs ourselves, we made fast friends with everyone on the crew. Right away, there was an unmistakably heightened sense of excitement in the ALCHEMY office, as well as a new set of challenges to overcome.  For starters, to meet our production deadline, we would have to work with a very tight timeframe, putting a number of very long work days, and sleepless nights into the process, but because we recognized the amazing opportunity before us, it became of utmost importance to make sure that a product this special would be revealed to the world in the most awesome way possible.


There was no doubt that a video about the “first all-electric American super car” had to have a unique look and feel.  Our goal was to bring the energy levels way up, while still building suspense in the video.  We knew we wanted to keep the inherent mystery of the project intact, while at the same time get our audience’s adrenaline pumping.   Ultimately, we decided that the best way to accomplish this dichotomy, would be to take the viewer on a journey first through the less-familiar interior technical components of the car, before revealing the iconic frame that harkens back to the much-heralded golden age of sportscars.  By taking a ton of reference photos as well as images from a number of different sources, we were able to throw together a pre-visualized edited sequence of what we thought the finished video should feel like.  Then it was finally time to take the baby out for a drive.


Our first day of shooting also happened to be the first time the Renovo Coupe had seen sunlight.  Up until that point, because of the need to remain incognito, all of the test driving was done in the middle of the night, on deserted backroads.  We were determined to play it safe, while being extremely careful not to draw too much attention to ourselves, although it was pretty much impossible to keep heads from turning our way when this beauty flew by.  As one can imagine, it isn’t easy to shoot a top-secret video about a top-secret super car on an open road in broad daylight, but by the end of the shoot, we had collected some truly amazing, truly original content that brought a genuine smile to the faces of everyone involved.  We’d never seen anyone take an electric vehicle and turn it into a badass muscle car before, and hearing the subtly powerful growl of the Renovo Coupe as it flashed past us on the road in a sparkling blue blur made us feel almost like we had discovered some kind of enigmatic new spacecraft.  And though we found ourselves tired from the long hours out in the blazing sun, and admittedly probably pretty filthy from kicking around in the dirt all day, everyone on set was happy to give 120% to the project because of the potential for greatness that an enterprise of this magnitude possesses.  Up until now, we’ve seen hybrids, and we’ve seen electric vehicles, but we’ve never seen electric vehicles like this.  We are inspired, and proud to have helped usher in a new phase in electric automotive.


Technology continues to change, shift and grow and we look to the passionate innovators to propel us forward.  The people who will become the industry leaders are the same people who create with a purpose, and a love for the work they do.  The Renovo Coupe is a beautiful amalgamation of passion, skill and incredible work ethic built by actual car enthusiasts who have taken a successful model of Silicon Valley product development and applied it to an industry that is poised for massive growth.  Finally, after 5 years in the making, and all the blood, sweat and tears that went into creating this seminal masterpiece, we eagerly present to you the new face of high performance. Prepare yourself for the first ever glimpse of the next phase in American engineering.

Click here to watch the full Renovo Coupe launch video.


Photo credit: OC Auto

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