Outerwear 2014
14 Nov 2014

Outerwear 2014

The next iteration of Dick’s Sporting Goods’ interactive e-commerce platform is here!

14 Nov 2014

Last winter, our production team had the opportunity to shoot assets as part of a cutting edge website for Dick’s Sporting Goods’ Outerwear collection in the brisk and beautiful environment of Whistler, British Columbia, Canada. Setting up our camera equipment on the snowy slopes of Whistler, we were able to look out over the valley down to the lake below where little bits of green could still be seen despite the dancing snow flurries propelled by icy gusts of wind.  From atop this vantage point, an unmistakable feeling of reverence and awe for the surrounding landscape fell upon us.  It was the kind of scene that is almost indescribable, requiring 1000 words, a photograph, or a collection thereof to fully grasp the true scope of the gorgeous geological setting.

Our goal for Outerwear 2014 was to push the evolution of online storytelling in the next iteration of an interactive e-commerce experience by leveraging high quality images and a dynamic ethereal soundscape in another fully shoppable video lookbook.  Teaming up again with the talented folks at Dick’s, Viget and Catalyst, we aimed to authentically translate the sensation of being in the great outdoors, taking the viewer on a journey through an activity filled day in some intense conditions.

The end result is an immersive, responsive, product driven platform where products and apparel are immediately shoppable right from the main landing page.  While we can’t take credit for every aspect of this incredible state-of-the-art web design, we are excited to see where the online shopping experience is heading. It’s fascinating to imagine how this technology can possibly change the way we interact with brands, products and even things like travel.  The internet is abuzz lately about the future of product placement/product marketing in the advertising space.  Judging by what we’ve seen thus far, we’d say we’re already there.  But don’t take our word for it.  Click here to check out the Outerwear 2014 site for yourself!


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