Something special happens when you turn off of Interstate 10 at Van Horn, Texas, on your way to Marfa. The sky opens up, cars become few and far between, you climb to almost 5,000 feet above sea level, and time slows down. The scale of the ruggedly beautiful land is vast and isolating. It instills a transcendent feeling of possibility, potential, and independence—a feeling that has inspired filmmakers, artists, poets, and cowboys for centuries.
A responsive, interactive video experience for desktops and in-store touch screens, that’s also a shoppable, product-driven platform to promote Dick’s Sporting Goods 2014 Baseball Campaign.
Click here for the full experience: http://www.dsg.com/baseball2014/
Credits: Catalyst, Viget, Mobispoke, ALCEHMYcreative, Defacto Sound
Awarded Site of the day: Favourite Web Site Awards