Multiple Client Story Videos for Data Storage Company
"ALCHEMYcreative doesn’t have an ego. They’re more interested in doing what’s right for us and the client."
"ALCHEMYcreative creates client testimonial videos for our data storage company. They’re involved in end-to-end video production, including the pre- and postproduction phases. The partnership is ongoing."
Background
"I’m the Creative Director of a data storage company. We provide software and hardware data storage products to large enterprises."
CHALLENGE
"We wanted to tell compelling video stories about our customers and their success with overcoming their challenges by using our products. I was looking for a fresh, inspiring way that put the customer first and differed from the usual approach to customer storytelling."
Solution
"ALCHEMYcreative is our support partner for creating customer testimonial videos. Their team has a professional approach that lets our customers feel like an extension of our team and produces a beautiful, sophisticated video that checks all our boxes. We needed a partner that can jump in quickly, take directions, and execute each task without a lot of handholding. ALCHEMYcreative is highly organized and has strong preproduction and postproduction processes. They anticipate our needs and can reach out to different people in my company if they need answers that I can’t provide. I appreciate ALCHEMYcreative’s independence and willingness to be flexible. For location shoots, ALCHEMYcreative consistently provides a full production crew, whether they fly in talent or work with crews in the area. That way, we can always ensure that our client’s story is going to turn out beautifully. ALCHEMYcreative is also fantastic at connecting with our clients. In one case, a client told us throughout the preproduction process that we wouldn’t be able to access specific areas for the shoot. On the day of the shoot, however, ALCHEMYcreative negotiated with the client and won access to areas we didn’t know we could ask for. As a result, we could tell a much richer and deeper story."
Pure Storage
What is the team composition?
"Whenever ALCHEMYcreative provides us with a large group of people, they also give us a central point of contact. Generally, we always with Laura (Executive Producer, ALCHEMYcreative), Bryce (Director, ALCHEMYcreative), and Cliff (Creative Partnerships, ALCHEMYcreative), who manages our account. Cliff always keeps in touch and asks if we need help with any tasks. It’s helpful for us to have a consistent base of people that I can rely on."
How did you come to work with ALCHEMYcreative?
"I was looking for production companies in the Bay Area—specifically for companies that were considered the latest and greatest. I came across ALCHEMYcreative and found that their portfolio resonated with me and with our brand. Their work was also incredibly consistent, which I admired. When I reached out to them to talk, it was a great fit as well."
How much have you invested with them?
"We’ve spent about $250,000."
What is the status of this engagement?
"Our partnership started in January 2018 and is ongoing."
What evidence can you share that demonstrates the impact of the engagement?
"Our clients are blown away with ALCHEMYcreative’s work. Whenever we get feedback, we’ve only had to make minor changes that we didn’t anticipate—it never has anything to do with the storytelling or quality. That alone is a testament to ALCHEMYcreative’s intuition and ability to take direction from our clients."
How did ALCHEMYcreative perform from a project management standpoint?
"ALCHEMYcreative is on top of everything. Even when my end is out of control and I can only give their team 30 days notice on a project, I know that their plan is going to be secure and watertight. We communicate mostly over the phone and email. We have meetings on an as-needed basis. When deadlines get closer, we perform weekly syncs."
What did you find most impressive about them?
"ALCHEMYcreative doesn’t have an ego. They’re more interested in doing what’s right for us and the client. Their positive attitude makes their team a pleasure to work with. I also appreciate that ALCHEMYcreative defends its boundaries whenever we try to push them. They’re very clear and upfront about their time and budget constraints, and it makes for a more transparent and beneficial relationship for all parties involved."
Are there any areas they could improve?
"No, I can’t think of anything. The only time we don’t use their team for projects is when the project has budget constraints."
Any advice for potential customers?
"When working with any company like ALCHEMYcreative, you need to set your goals and flesh out your plan. Understand the story and its purpose so that their team can tap into that in their work."
