Short Sizzle Film for Software Company
"Huge praise to the team for embedding themselves in the Salesforce brand!"
"ALCHEMYcreative produced a short sizzle film for the annual kickoff event of a software company. They drafted the script, sourced and created the graphics, and tied everything together into a video."
Background
"I run the Customer Success Group (CSG) brand marketing team at Salesforce. Our goal is to elevate the CSG brand, both internally and externally, to build trust in the idea that Salesforce experts are key partners in driving every customer's success."
CHALLENGE
"We hired Alchemy's video team to produce a short "sizzle" film for our annual company kickoff event. We wanted to use the video to celebrate our wins from the past year and drum up excitement for the future of CSG. We especially wanted to highlight our people, and solicited user-sourced photos and videos from across the org to add into the film. We received direction from leadership just 3 weeks before the event that they wanted a film, and had to quickly execute."
Solution
"Our creative team has long worked with Alchemy and recommended them as the right people to turn around a high-visibility project on an accelerated timeline. Describe the video(s) and the process in detail, including the project steps and all stages of production. We started with a kickoff meeting to review the previous year's sizzle video (which had been produced by our internal team). Alchemy drafted a new script, which we went through several revisions on together. We sourced user content (photos, videos) and business stats to highlight. Alchemy leveraged the Salesforce DAM system to leverage existing graphics and created new ones where there were gaps. In the last week and a half, we had meetings every other day to review progress and share feedback from exec stakeholders."
Salesforce
Can you share any outcomes from the project that demonstrate progress or success?
This video was meant to celebrate our employees and bring up the energy in a room full of executives prior to our President of Customer Success delivering a session – and it achieved that. Our President called it “an extraordinarily exciting film" when he walked on stage right after – and our CEO was spotted tapping his toe to the music and dancing along as he watched from the crowd. We had requests from multiple chiefs of staff to reuse the video in team-specific kickoffs following the main event, and are also able to use it in other high profile events throughout the year.
What did you find most impressive or unique about this company?
"Their Salesforce knowledge! Here's a piece of feedback from a Senior Director: "This agency is on fire and they “get” Salesforce." Huge praise to the team for embedding themselves in the Salesforce brand!"
Who did you work with and what was the feedback process like?
"We primarily worked with Senior Producer Dan. His team worked on scripting and video revisions and we met with them frequently given the short timeline. We provided feedback through a combination of comments in the script and on the video, and verbal feedback in our check-ins. Dan's team actioned quickly and produced 3 or 4 revisions. The video production team had excellent communication and project management. They responded quickly to every request and actioned quickly on our multiple rounds of stakeholder feedback.
Are there any areas for improvement or something they could have done differently?
"No."
