Customer Story Videos for Cloud Software Company
“The team has the ability to strategize in a very short amount of time and execute at an exceptional level.”
"ALCHEMYcreative produces ninety-second customer testimonial videos to broaden brand awareness. They help with the entire process, including pre- and post-production, filming and casting, delivery."
Background
"I’m the Director of Marketing at a digital workflows cloud provider."
CHALLENGE
"We needed to up-level our customer testimonial videos, which have traditionally been talking-head footage. Another challenge is that we needed to condense our testimonials, tell a great story, and convey the business outcome that our customers achieved in just ninety seconds. My company wanted to hire a creative agency that had expertise in high-quality storytelling."
Solution
"ALCEHMYcreative is our vendor of choice for producing customer story videos, and they’ve delivered several videos. When we begin a new video project, my team provides ALCHEMYcreative with customer background information, i.e. what their problem or challenge was, how they solved that problem, and what business outcome they achieved. We either deliver that information in a 2–3-page written story on the customer, or ALCHEMYcreative joins us on customer phone calls. When it’s time to film the video, ALCHEMYcreative’s team travels with ours to the filming location. We’ve shot videos all over the world, including England, Australia, Japan, and Switzerland. They help us scout the filming site, interview customers, and shoot B-roll footage. They oversee filming and casting, post-production, and delivery."
ServiceNow
What is the team composition?
"We always work with the same producer, director, and director of photography. At each shoot, ALCHEMYcreative organizes a local crew of 10–12 people."
How did you come to work with ALCHEMYcreative?
"We went through an RFP process and invited 8–10 agencies to our office to pitch. ALCHEMYcreative was within our top three choices and, after looking at the videos they’d produced, we knew they were the company that could help us take our videos to the next level."
How much have you invested with them?
"My company’s spending is in the $1 million range."
What is the status of this engagement?
"Our work together began in July 2018, and it’s ongoing."
What evidence can you share that demonstrates the impact of the engagement?
"Our customers—large enterprise, often Fortune 100 companies—have been tremendously happy with the outcome of the videos. Our internal executive staff is also very pleased with the videos, which have garnered many views. The videos have been extremely helpful to our sales organization, since they’re essentially a sales enablement tool."
How did ALCHEMYcreative perform from a project management standpoint?
"When we ask customers to participate in these videos, we’re essentially asking them to do us a favor, and ALCHEMYcreative always makes sure the process is well-planned so that it’s as easy as possible for our customers. ALCHEMYcreative is adaptive and agile. The team has the ability to strategize in a very short amount of time and execute at an exceptional level."
What did you find most impressive about them?
"Nothing seems to be a challenge for ALCHEMYcreative; they always find a solution to any obstacle that comes our way. They’re willing to travel all over the world and even do multiple video shoots back-to-back.
ALCHEMYcreative is also great at reading customers and understanding how much information they’re willing, or not willing, to share. They make customers feel comfortable."
Are there any areas they could improve?
"No, I don’t have anything for them to improve upon at this point."
Any advice for potential customers?
"You should be as collaborative as possible. Provide them with information and set your expectations; the more information they have, the better outcome you’ll receive."
