TV Commercial Production for Boots & Western Apparel Company
“ALCHEMYCreative has a lot of energy and enthusiasm for projects.”
"ALCHEMYCreative is incredible; their team is well-prepared and provides amazing creative contributions. They take our ideas and run with them while also implementing their own creative ideas. Their team is easy to work with from start to finish."
Background
"I’m the senior creative producer at Tecovas, a boots and Western apparel company based out of Austin, Texas."
CHALLENGE
"We needed a content partner who could lead our TV production process from pre-production to final product delivery."
Solution
"ALCHEMYCreative handles the entire production process for a TV commercial to promote a TV show, Yellowstone. They focus on everything from casting and location scouting to the final broadcasting process. At the start of each project, they collaborate with us on the pre-production planning process, which includes developing creative concepts. Then, they hire the crew and film the video using their equipment, which is sent into postproduction for edits and a final review. Once we finalize the video, ALCHEMYCreative's team liaisons with the TV studio to get the final video uploaded."
Tecovas
What is the team composition?
"We’ve worked with about four teammates, including Trevor (CEO & Creative Director), Dan (Senior Producer), Cliff (Creative Partnerships), Will (Director of Photography), and Heather (Accounting)."
How did you come to work with ALCHEMYCreative?
"Their team reached out to us with a pitch; we had some creative scoping calls before deciding to work together on the commercial."
What is the status of this engagement?
"Our ongoing engagement began in September 2021."
What evidence can you share that demonstrates the impact of the engagement?
"The commercial has accomplished what we’d hoped it would — the video is very successful. The video has been published on Paramount+, which hosts the TV show."
How did ALCHEMYCreative perform from a project management standpoint?
"ALCHEMYCreative stays on budget and adheres to deadlines. Their team is very upfront about communicating when they need more time to execute our vision. They’re always discussing our needs and how they can serve us. We typically communicate through emails and phone calls.
We work with them on a project-by-project basis; we recently negotiated fees to renew the commercial spot."
What did you find most impressive about them?
"They’re go-getters — they’re hungry for work and dedicated to the creative. ALCHEMYCreative has a lot of energy and enthusiasm for projects."
Are there any areas they could improve?
"No, I can’t think of anything for them to improve."
Do you have any advice for potential customers?
"Customers need to have good communication and conversations with ALCHEMYCreative; they’re open to ideas and aren’t hesitant to provide feedback."
